Preface

Hardware has gotten flat out boring.
As if all the emotions, the creativity and the audacity had left.
What remains are white boxes and soulless products.
Every glitch of originality had been scythed and processed through the holy what_is_the_customer's_willingness_to_pay_for_that_?_!_? filter.

No more weird form factors nor eccentric features.
R&D is to be disciplined and fitted towards a preplanned future.
Engineers shouldn't invent, they must execute.

Art directors are not allowed anywhere near the crayons.
Strategy is everything:
colors, graphics, materials should be consistent with the brand guidelines.
They should resonate with the audience.

Creativity is dangerous,
Love can be misunderstood,
Passion is short-lived.

We disagree.

We decided to build our own thing.
To make products the way it feels right, not the way it sells.
We create and design with beauty and perfection in mind.
Our motto? "Simply because we can."

We don't have a preplanned future
We don't have brand guidelines


Hardware has gotten flat out boring
But we're here to change that.


The LINEDOCK Case Factory

Part 1 :
The Enclosure

The LINEDOCK enclosure was conceived to be a pristine piece of design : the edge height was reduced to the thinnest possible dimensions that would still accommodate for USB and HDMI ports. A multi-radius curve allows for an invisible blending between the curve and the flat surface, made out of the most noble Aluminum alloy.

Part I :
The Enclosure

The LINEDOCK enclosure was conceived to be a pristine piece of design : the edge height was reduced to the thinnest possible dimensions that would still accommodate for USB and HDMI ports. A multi-radius curve allows for an invisible blending between the curve and the flat surface, made out of the most noble Aluminum alloy.

The same aesthetic standards were applied to the inside of the enclosure, an area traditionally governed by cost optimization and assembly constraints. Proportions should respect the Golden Ratio whenever possible, every right angle should be rounded with the same 5mm radius for visual coherence. Ovoid shapes were added to be smoother on the eye. Curves were made tangent and the number of different levels was reduced to the minimum. The end result is a minimalistic design, effectively hiding the complexity of the engineering behind it.

The LINEDOCK Motherboard Factory

The same aesthetic standards were applied to the inside of the enclosure, an area traditionally governed by cost optimization and assembly constraints. Proportions should respect the Golden Ratio whenever possible, every right angle should be rounded with the same 5mm radius for visual coherence. Ovoid shapes were added to be smoother on the eye. Curves were made tangent and the number of different levels was reduced to the minimum. The end result is a minimalistic design, effectively hiding the complexity of the engineering behind it.

Part 2 :
The Motherboard

Motherboards are by far one of the most fascinating aspect of any noble piece of technology. It is the leaving soul, the brain, and the central computer of a machine. It can tell a lot about its architects and it is also a very accurate time marker. Yet most of them are of the same dull dark green shade as it is (marginally) cheaper and easier for debugging during in the development process. They also sharp edges and right angles, as form follows function.

Every masterpiece of engineering before, from watches to cars, could only be fully appreciated after opening the lid. The harmony of the mechanisms would complement the amount of brain time and talent spent on the conception.

For some reason, this has changed with consumer electronics.
Opening a device only reveals a square piece of green fiber glass populated with silicon particles. Nothing moving, nothing lighting up, even the most powerful computers look fairly identical to the most basic ones once opened.

We decided to compliment the amount of engineering behind the PCB by making it as beautiful as it is complex. Every angle was rounded, as it simply looks better. Gone are the references next to every electronic component. Instead, we used the ink for an artwork describing every step in the manufacturing of the LINEDOCK. And - simply because we can - we animated it with a custom light-show resulting in what we think is the most beautiful motherboard ever made.Β 

Part 2 :
The Motherboard

Motherboards are by far one of the most fascinating aspect of any noble piece of technology. It is the leaving soul, the brain, and the central computer of a machine. It can tell a lot about its architects and it is also a very accurate time marker. Yet most of them are of the same dull dark green shade as it is (marginally) cheaper and easier for debugging during in the development process. They also sharp edges and right angles, as form follows function.

Every masterpiece of engineering before, from watches to cars, could only be fully appreciated after opening the lid. The harmony of the mechanisms would complement the amount of brain time and talent spent on the conception.

For some reason, this has changed with consumer electronics.
Opening a device only reveals a square piece of green fiber glass populated with silicon particles. Nothing moving, nothing lighting up, even the most powerful computers look fairly identical to the most basic ones once opened.

We decided to compliment the amount of engineering behind the PCB by making it as beautiful as it is complex. Every angle was rounded, as it simply looks better. Gone are the references next to every electronic component. Instead, we used the ink for an artwork describing every step in the manufacturing of the LINEDOCK. And - simply because we can - we animated it with a custom light-show resulting in what we think is the most beautiful motherboard ever made.Β 

The LINEDOCK Battery Factory

Part 3 :
The Battery

Designing a 99.9Wh lithium-polymer battery requires precision and discipline. Making it fit into 7mm is an engineering prowess.
For comparison, a regular 18650 lithium-polymer cell is 18mm high.
The battery was so complex to design that it was actually considered as a product on its own. It has an internal motherboard with its own software, acting as a firewall, and protecting against any short circuit. The battery was made from 12 individual lithium-polymer cells, requiring the development of a custom algorithm to balance power among cells, and to ensure maximum efficiency.

All those engineering efforts headed to a common objective: heat efficiency. And results were surprising. When pushed to 100W of Power Output (3W more than the MacBook Pro 16” charger) the LINEDOCK battery remains abnormally cool.

The battery also comes with a custom made 0.5mm (=0.02”) thin battery connector and a custom metal enclosure. While the initial design involved a plastic frame in order to contain the cells, it was quickly abandoned in favour of metal so the LINEDOCK would remain under the 1% plastic threshold. The unique metal enclosure provides great rigidity and safety while looking like something straight from a Sci-Fi movie.

Part 3 :
The Battery

Designing a 99.9Wh lithium-polymer battery requires precision and discipline. Making it fit into 7mm is an engineering prowess.
For comparison, a regular 18650 lithium-polymer cell is 18mm high.
The battery was so complex to design that it was actually considered as a product on its own. It has an internal motherboard with its own software, acting as a firewall, and protecting against any short circuit. The battery was made from 12 individual lithium-polymer cells, requiring the development of a custom algorithm to balance power among cells, and to ensure maximum efficiency.

Such engineering efforts were needed in order to prevent thermal issues, which are inherent to Aluminum-based products. And results were surprising. When pushed to 100W of Power Output (3W more than the MacBook Pro 16” charger) the LINEDOCK battery remains abnormally cool.

The battery also comes with a custom made 0.5mm (=0.02”) thin battery connector and a custom metal enclosure. While the initial design involved a plastic frame in order to contain the cells, it was quickly abandoned in favour of metal so the LINEDOCK would remain under the 1% plastic threshold. The unique metal enclosure provides great rigidity and safety while looking like something straight from a Sci-Fi movie.

The LINEDOCK 13” was greatly appreciated for its Priority Pass-Through feature allowing users to connect a charger to the LINEDOCK, the latter providing power to the MacBook first, and recharging itself second. The new generation LINEDOCK 16” brings another feature called Floating battery which allows connecting and disconnecting the charger from the device without interrupting the MacBook charging process or ejecting the drives.

The LINEDOCK 13” was greatly appreciated for its Priority Pass-Through feature allowing users to connect a charger to the LINEDOCK, the latter providing power to the MacBook first, and recharging itself second. The new generation LINEDOCK 16” brings another feature called Floating battery which allows connecting and disconnecting the charger from the device without interrupting the MacBook charging process or ejecting the drives.

The LINEDOCK Packaging Factory

Part 4 :
The Packaging

What would be a great product without a great envelope ? The LINEDOCK 16” packaging is entirely made out of paper, is fully recyclable, compostable and biodegradable. While the initial design involved a UV coating, it was abandoned in favour of a simple bio-coated paper. Building a rigid box helped saving on protection supplies otherwise needed to protect the product from damages during transport.

Part 4 :
The Packaging

The packaging design is a reminiscence of the sprue boards we had as kids. They were the ingredients for the models we would build, the starting point for our best creations. The sprue board design also allowed us to show what makes the LINEDOCK fundamentally different: how it is made, and the design effort that went into each and every individual spare part. Made entirely out of paper, it is fully recyclable, compostable and biodegradable. While the initial design involved a UV coating, it was abandoned in favor of a simple bio-coated paper. Building a rigid box helped saving on protection supplies otherwise needed to protect the product from damages during transport.

Meet Eliott.

Eliott is a cute little robot made out of industrial waste.

Meet Eliott.

Eliott is the first industrial waste up-cycling initiative, turning a byproduct of the motherboard production into a nice little fellow.